What we collect

We may collect the following information:

Name
Contact information including email address
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers
Technical and tracking data. For the exhaustive list of cookies we collect, see the “List of cookies we collect” section below.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
To improve our products and services.
To periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
For market research purposes: From time to time, we may also use your information to contact you by email, phone, or mail. We may use the information to customise the website according to your interests.

Third-Party Analytics and Advertising: We use third-party services, including Google Analytics and Google Ads, to help us understand website traffic and deliver relevant advertising. For full details on how Google collects and uses data when you use our website, please review their privacy and safety policy here: https://business.safety.google/privacy/

We also use the Facebook Pixel on our website. This tool allows us to understand and track the actions visitors take on our site so we can measure the effectiveness of our Facebook advertising and show you relevant ads.

Who We Share Your Data With

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. However, to operate our website and marketing efforts effectively, we securely share necessary data with trusted third-party service providers, including:

Website hosting and security providers: Such as Cloudflare, to keep our website safe, stable, and fully functional.
Analytics and advertising partners: Such as Google and Facebook, to help us understand our audience and deliver relevant ads.

Data Retention

We only keep your personal information for as long as necessary to fulfil the purposes we collected it for. Inquiries submitted via our contact forms are retained only for as long as it takes to resolve your query and maintain a standard record of communication. Data collected via analytics and advertising cookies is retained in accordance with the policies of the respective providers (e.g., Google and Facebook).

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at sales@jordanwoodfloors.co.uk.

Under the UK GDPR, you also have the right to:

Request a copy of the personal data we hold about you (a subject access request — free of charge).
Ask us to correct any inaccurate or incomplete information.
Ask us to delete your personal data.
Withdraw your consent at any time for cookies, analytics, and advertising tracking.

To exercise any of these rights, please email us at sales@jordanwoodfloors.co.uk or write to us at: 99 Summerstown, London, SW17 0BQ.

If you are unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The following lists detail the cookies used on our website, categorised by their primary purpose.

1. Strictly Necessary & Essential Cookies

These cookies are essential for the website to function properly, ensuring basic features like security, network management, and accessibility. The website cannot function properly without these cookies.

__cfblb
Provider: Cloudflare
Purpose: Used to balance traffic across multiple servers to optimise website performance and ensure stability.
PHPSESSID
Provider: PHP
Purpose: An essential session cookie used to preserve the user’s session state across different page requests on the website.
wp-settings-1 & wp-settings-time-1
Provider: WordPress
Purpose: Used to customise your view of the admin interface, and possibly also the main site interface, if you are a logged-in user.

2. Analytics & Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

_ga, _ga_[hash] (e.g., _ga_H2HK3RZKEB), _gid, & _gat_[hash]
Provider: Google Analytics
Purpose: Used to distinguish users, throttle request rates, and track user behaviour across the site to generate statistical data on how the visitor uses the website.
_fbp
Provider: Facebook
Purpose: Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers and track conversions.

3. Functional & Tracking Cookies

These cookies enable the website to provide enhanced functionality and personalisation, or track specific user interactions like form submissions.

_wpfuuid
Provider: WPForms
Purpose: Used to track user interactions with forms on the website, often to prevent duplicate submissions or to connect form entries to a specific user session.
iop_webp_support
Provider: Image Optimisation Plugin
Purpose: Used to determine if the visitor’s browser supports the WebP image format, allowing the server to deliver appropriately formatted and optimised images to improve loading times.