A Legacy of Craftsmanship and Innovation
Jordan Woodfloors London, originally known as Jordan’s Woodfloor Warehouse, has been a cornerstone of the UK flooring industry since 1993. The company was founded by Lou Collins, a seasoned professional with over 40 years of experience in the flooring trade, from a small premises in Earlsfield, South West London. Recognising the growing demand for high-quality wood flooring, Lou began supplying and installing engineered wood and laminate flooring to both trade and public customers across the UK.
Within just four years, the business expanded significantly, opening four outlets, including a dedicated trade warehouse accessible to the public. This growth was driven by a commitment to quality, including being the sole UK distributor for The Kingswood Collection. By the late 1990s, the company began sourcing wood flooring directly from China, providing customers with a diverse range of premium timber products at competitive prices—a practice that continues today.
Pioneering Technological Advancements and Customer Choice
In 2004, Jordan’s Woodfloor Warehouse made a strategic investment in its first UV oil finishing machine. This wasn’t just about technology—it was about expanding customer choice. By controlling the finishing process in-house, the company could offer:
- A wider spectrum of finishes and colours across its bespoke wood flooring range.
- Bespoke, customised options that allow customers to personalise their flooring for a unique, personal experience.
- Enhanced quality and durability, ensuring every plank meets the highest standards.
Today, the company operates its third-generation UV oil line, one of the largest in Europe, capable of finishing up to 2,000m² of flooring per day. This advanced system guarantees precision, durability, and aesthetic appeal in every bespoke engineered wood floor.
A Partnership Built on Experience
For nearly two decades, founder Lou Collins and business partner Wayne Robinson have collaborated to drive Jordan Woodfloors London forward. Their combined expertise and shared vision maintain a perfect balance between traditional craftsmanship and modern innovation, establishing the company as a recognised expert in engineered wood flooring and hardwood flooring solutions.
Their leadership ensures floors are suitable for challenging environments such as basements, kitchens, and underfloor heating systems, providing customers with reliable, long-lasting solutions.
Why Choose Jordan Woodfloors London?
Jordan Woodfloors London stands out in the crowded flooring market for several reasons:
- Bespoke Service: Custom finishes, colours, and patterns tailored to each customer.
- Advanced Technology: Cutting-edge UV oil finishing lines for precision, durability, and consistency.
- Expert Craftsmanship: Over 30 years of combined industry experience.
- Sustainability: FSC® Certified materials, responsibly sourced.
- Wide Range: Options for prime and rustic boards, herringbone, chevron, and wide plank designs.
- Specialist in Wood Flooring: Expertise that guarantees a superior installation and finish compared to competitors.
In short, Jordan Woodfloors London offers personalised solutions that combine beauty, performance, and longevity, making us a trusted partner for residential and commercial projects across the UK.
A Commitment to Excellence
Over three decades, Jordan Woodfloors London has built a reputation for quality, innovation, and customer satisfaction. Positive customer reviews reflect our dedication to delivering bespoke wood flooring solutions with professional installation and expert advice. Whether seeking intricate parquet patterns, wide plank engineered oak, or bespoke hardwood finishes, our range is fully customisable to meet every design vision.
Discover the Bespoke Wood Flooring Range
Explore the Bespoke Wood Flooring range at Jordan Woodfloors London, where craftsmanship, sustainability, and innovation converge. From wide planks to herringbone patterns, every floor is the result of careful design, advanced finishing, and a commitment to excellence.
➡ Visit our London showroom or explore our full range online today: Jordan Woodfloors Bespoke Range
Frequently Asked Questions (FAQs)
General and Engineered Wood Flooring
Q1: What is engineered wood flooring and why is it superior to solid wood?
A: Engineered wood flooring consists of multiple layers of wood topped with a hardwood veneer. Its cross-grain core provides superior dimensional stability, preventing warping, cupping, and buckling, particularly over underfloor heating or in areas with fluctuating humidity.
Q2: What species of wood are available in the bespoke range?
A: The bespoke range primarily offers oak, with various sizes, grades, and finishes to suit any design vision.
Q3: Is Jordan Woodfloors London committed to sustainability?
A: Yes. The company proudly holds FSC® Certification, guaranteeing responsible sourcing from well-managed forests, making it an eco-conscious flooring choice.
Q4: Can engineered wood flooring be sanded and refinished?
A: Yes. Floors with a sufficiently thick wear layer can be sanded and refinished multiple times, extending their lifespan for decades.
Bespoke Design and Finishing
Q5: What makes Bespoke Wood Flooring “bespoke”?
A: Bespoke flooring is custom-made to order. You can select plank width, thickness, finish (prime, character, rustic), colour (over 45 options), and patterns like Herringbone or Chevron.
Q6: What is UV oil finishing?
A: UV oil finishing uses ultraviolet light to instantly cure coloured or clear oil. It produces a durable, long-lasting, non-toxic finish that protects the wood and enhances its natural texture.
Q7: How does the brushed finish affect the wood?
A: Brushing removes softer wood fibres to highlight the grain, adding tactile texture and improving adhesion of colour and oil, creating a deeper, more durable finish.
Installation and Maintenance
Q8: Can engineered wood be installed over underfloor heating?
A: Yes. Its dimensional stability makes it ideal for most water-based and electric UFH systems.
Q9: Do you provide installation services in London?
A: Yes. Jordan Woodfloors provides professional installation across London and surrounding areas, ensuring precise, high-quality results.
Q10: What maintenance does UV oil-finished flooring require?
A: Minimal maintenance is needed: regular sweeping or vacuuming is sufficient. For long-term care, apply maintenance oil or refresher products approximately once a year.
Q11: How long does a UV oil finish last?
A: With proper care, a UV oil finish can last decades, maintaining both colour and protective properties.
Q12: Can I choose the colour of my oak flooring?
A: Yes. The Bespoke range offers over 45 colour options, with wide planks and herringbone patterns providing over 270 possible combinations with different sheens.
Q13: What is the difference between prime, character, and rustic grades?
A: Prime grade features uniform grains; character grade includes minor knots; rustic grade highlights more knots, sapwood, and natural variations for a textured, organic look.
Q14: Is engineered wood flooring suitable for basements?
A: Yes. Its cross-layer construction provides dimensional stability and moisture resistance, making it ideal for basements when installed correctly.
Q15: How does Jordan Woodfloors ensure quality control?
A: Every plank passes through multiple inspection points, including brushing, colouring, oiling, and UV curing, ensuring consistent finish and durability.
Q16: Can UV oil flooring be used commercially?
A: Absolutely. It is highly durable and perfect for high-traffic commercial spaces, offices, and retail environments.
Q17: Are your finishes VOC-free?
A: Yes. All UV oil finishes are non-toxic and VOC-free once cured, making them safe for homes and commercial environments.
Q18: How quickly can I walk on the floor after installation?
A: Thanks to UV curing, floors are ready for use immediately, eliminating drying time associated with traditional oil finishes.
Q19: Can wide planks be finished with UV oil?
A: Yes. All wide plank flooring, in both prime and rustic grades, is finished using our automated UV oil line.
Q20: Does Jordan Woodfloors London offer delivery across the UK?
A: Yes. The company provides nationwide delivery, ensuring your bespoke flooring reaches your home or business safely.
Contact & Address
Jordan Woodfloors London
99, Summerstown. London SW17 0BQ (Corner of Plough Lane and Summerstown)
🌐 Website: www.jordanwoodfloors.co.uk
